Because we offer: Human Pricing.
Since a computer will never know if a property sold for a high price because it was marketed well or if another sold for a low price because the foundation was cracked.... all the computer knows is that they both sold. Much the way a computer can't appreciate art, they simply fall short when it comes to evaluation.
We value YOU more than your transaction, and the numbers with which we're most concerned are the ones related to YOUR bottom line - not ours. This is how we have found success, and this is how we will continue to find it.
Agents strong and growing rapidly.
Convient office locations for easier access.
Do they have an assistant or transaction coordinator?
Be very wary of any agent/broker who thinks that they can go it alone, or with the help of just one person! If your property is marketed properly, there is no way that one or two people could handle the amount of showings, emails, calls, offers, and requests, that are going to come pouring in! Something will get lost in the chaos and often it is an offer that moves on to another property.
How do they plan to market your property?
If they don't immediately list off: Property Sign, MLS, Professional Photography, Virtual Video Tour of Property,Personal Website of Property, and Email Campaigns, then you should be running in the other direction. Sure, you can put a sign up and put it on MLS and you will probably get an offer or two but you don't want a couple offers, you want a lot.
Where are they going to syndicate your listing?
If they look confused and mentioned anything about online marketing in the last answer then they don't know what they are doing. Having a property website is not enough. This website needs to be submitted to every real estate website out there. Buyers are no longer going through agents; they are going to sites like Zillow.com and Trulia.com. If your listings aren't on all of these sites buyers won't see your property.
How do they manage their listings?
Do they have a CRM (Customer Relationship Maintenance software)? If they don't then you can be certain their contact list is not as long as it should be, their offers are not monitored as well as they should be, their buyers are not followed up on as often as they should be, and they subsequently will not be able to sell your property for as high as it should be.
What makes them different from the next agent down the line?
Listen to what they say carefully. In real estate everything must be prepared ahead of time. You will be able to tell if they prepared for this conversation based on their answer. If they scramble, and put together a sentence that is weak how do you think they will be at the negotiating table?
During the consultation, we will look at your property and learn more about your goals for selling and suggest improvements that could lift your price.
Taking the time to stage your home for potential buyers is an effective way to make your house stand out against other listings in your area.
Covering everything from targeted email campaigns, social media ads to dynamic re-marketing and paid promotions!
Brochures, Postcards, Flyers and more are professionally designed to increase the effectiveness of your marketing.
Direct access to a team of nationally recognized videographers and drone experts who utilize media in marketing your property.
Pre Marketing - Building a "buzz" prior to actually listing your property on the market to draw in more buyers. We start on day 0, not day 1.
Cooper B. Johnson is an expert real estate agent who leverages his passion for architecture and design and his 27 years of corporate sales and marketing experience to delight buyers and sellers alike. Cooper has a track record of representing many significant luxury properties and has earned the esteemed designation of ILHM’s Certified Luxury Home Marketing Specialist. Not only does this designation further distinguish him from the competition, but it also simultaneously arms him with an exclusive suite of global and local marketing tools. He brings a wealth of knowledge and expertise around buying and selling real estate as an agent who is an expert in Palm Springs, the Coachella and San Fernando Valleys.
Whether his clients are interested in selling, buying, or looking for consultation on real estate tactics, Cooper will take care of everything they need from start to close. He is an agent who knows his industry and area inside and out and is proud to provide the essential resources and criteria for an ideal experience.